Boden is a beloved British brand founded in 1991, built on the belief that clothing should be joyful, durable, and designed for real life. We create clothing and accessories for men, women, kids, and babies—covering everything from everyday essentials to special-occasion pieces. Our collections include soft cotton t-shirts, cozy knit sweaters, durable denim jeans, flowy dresses, and weather-ready outerwear. We’re known for our signature pops of color alongside classic neutrals, so there’s something for every taste. Whether you’re dressing for a family picnic, a day at the office, or a kid’s birthday party, Boden pieces are made to mix, match, and last through years of wears and washes.​

Choosing Boden means choosing clothes that work for your busy life—no compromises on style, quality, or comfort. Unlike fast-fashion brands that make cheap, short-lived pieces, we create clothes that last for years. Our designs are bright and cheerful without being trendy, so you won’t have to replace your wardrobe every season. We also care about more than just clothes: our commitment to ethical sourcing means your purchase supports fair work and a healthier planet. Whether you’re shopping for yourself, your kids, or the whole family, Boden gives you pieces that feel like “you”—comfortable, stylish, and made to last.